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Post #692773 by MadDogMike on Sat, Sep 7, 2013 12:05 PM

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I'm tired of stupid phrases in commercials; auto "lease prices too low to mention!" What the hell does that mean exactly? Are they so low it's illegal to advertise them? Is it such a great deal that you will be flooded with buyers and it will create a safety hazard? Are you worried that your competitors will hear those prices and beat them.

While I'm ranting about car marketing, I saw a good one yesterday. A Lincoln in the Ford dealership had a BIG RED SALE sticker on it, marked down from $45,000 to $44,000. That's a 2% discount - how embarrassing! Can you imagine if JC Pennys advertised a 2% off sale? They would get laughed out of the mall! Michael's crafts has a 40% off any single item coupon in the paper every Sunday. When I see a dealership do that, then I'll be impressed :D