Post #704478 by AceExplorer on Mon, Jan 13, 2014 10:38 AM

I don't think we can leave it at just that. To do so would be an oversimplification and would not address what Vic Bergeron and Donn Beach did so very well -- they created environments where people had a good time, ate decent food, and drank rockin' good cocktails. And their experiences were repeatable - they could bring their friends and share the love of what they enjoyed so much. Yes, the tikis were present to varying degrees, but the whole tiki thing took off as a result of a larger conglomeration of things which were successfully presented and marketed by a couple of sharp entrepreneurs. They captured the hearts and minds of consumers of the time(s).