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Tiki Central / Tiki Drinks and Food / New Monin TIKI and South Seas Syrups!

Post #708824 by AceExplorer on Thu, Feb 20, 2014 8:43 AM

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Yup, Klas, that is very unfortunate marketing verbiage. Folks in North America can send Monin a note with your reaction and thoughts at http://www.monin.com/us-en/contact In other countries, go to the Monin web site home page, click on "contact us," and follow directions to send a note to the Monin main office for your country or continent.

I sent them the following:

Hello, your "Tiki Blend" syrup is being marketed as "Perfect for creating the classic Mai Tai, Hurricane, Zombie and Tropical Punch..." You also refer to this syrup as "authentic." I do not believe these assertions are correct, and by making these statements, am politely suggesting that the Monin brand is contributing to ongoing historical revisionism related to these and other truly classic cocktails. The actual roots of these cocktails, and the development of their recipes, are known and respected by restaurant and bar consultants, cocktail historians, and other mixologists who are in-the-know. These individuals often use Monin products in bars and restaurants. I personally respect and value the Monin brand and am therefore calling this to your attention for your review and consideration. Please feel free to contact me if you would like additional information. With kindest regards, (my signature, city, state)