Post #719772 by AceExplorer on Mon, Jun 9, 2014 9:36 PM

Yup. I keep hoping the craft cocktail craze causes people to start discovering and drinking higher quality products and stop drinking the pop-culture crap we're so inundated with. Lemon Hart requires a bit of education to really appreciate it.

How do you drink and really enjoy a fine rum? It's similar to tequila where much of the population thinks Cuervo Gold is a good brand of tequila. Only with a little research did I discover that there are awesome tequilas out there, and guess what, they don't taste like Cuervo at all. Same with rums. With a little research you discover that there are awesome rums out there and they don't taste like the low-end Bacardi products at all.

Lemon Hart does have a bit of a challenge to overcome with "lemon" in the name. But with a good ad agency, and good market research, and a good strategy, they can do it. A lot of their success will depend on the mind set and commitment of the brand owners. I'd love to see them turn people on to the amazing things they have to offer. But to do it they have to make their move quickly and immediately differentiate themselves from the other rums out there. I don't think they'll have anywhere near the same deep pockets for ads that the big distilleries have, so they have to go big right out of the gate and hit people right between the eyes with their message.

Let's see how this develops. Until then, I'm going to be well stocked with enough LH151 for at least 1.5 or 2 years.