Post #75302 by christiki295 on Mon, Feb 9, 2004 7:36 PM

On 2004-02-05 13:09, Primo Kimo wrote:
Okay. Alright. Dodge Moon Doggie it is.

Good call, Primo Kimo.

However, Unga Bunga also raises a valid point that the "Kahuna" phrase has been soooo used in society as to have taken on a meaning much more similar to "Moon Doogie" than to have any true Hawaiian reference.

I'm not sure I'm comfortable with the extreme repition of an originally non PC
phrase making it ok, and I never thought of the Jeep Cherokee issue, but I guess I think the Kahuna is okay as the name is not being ridiculed, just exploited for commercial gain.

(It would be better if some portion of the car were actually made in the islands).

It appears to be another example of cars like the name "Vibe," geared to the 20 something crowd. By the way, do most 20 somethings have the cash to buy new cars (& pay for insurance?)

In my opinion, use of the name is not as abhorent as the Fighting Illini mascot. I know San Diego State got rid of their Monty Montezuma mascot, which I think was a good thing.

However, Dodge could have avoided this issue by having someone in the marketing dept should have made a few calls to Hawaiian cultural groups to vet the name.