Post #774056 by AceExplorer on Wed, Mar 15, 2017 11:32 AM

On 2017-03-15 10:20, HaleTiki wrote:
Now I'm still learning whether that is truly something that could work though and every bit of feedback I've been given here has been logged and carefully considered. I hope you guys can see that I'm taking this seriously.

I think you are taking this seriously - you are giving good feedback. Yes, you must make a profit - you must sell beer to the non-cocktail crowd. Good to hear you have "Imagineering" high standards - you will very likely succeed with your environment and theming. One additional "share" from my perspective -- your bartenders are cocktail "evangelists." As such they should show pride in craftsmanship towards all their customers. For example, the following dialog:

Bartender: Wanna try a really good drink?
Customer: Sure.
Bartender: This is a XYZ, and it's made with really outstanding XXX and hand-made syrups. You can taste the complex layers of the ingredients, and the quality of the end result. What do you think? Isn't it awesome?
Customer: That was so awesome - can I sleep with you? :) (just kidding)

Or along those lines. Many customers are so jaded by cocktails that you discover you have to lead them into the experience. Enthusiasm is contagious, therefore to have outgoing and talkative bartenders is helpful to educate your customers.

I remember bartenders doing this to me (Frankie's is a good example of one place that did this with me) but there are others who eventually led me into gins and whiskeys which I was not approaching due to my affinity for rums.