My liquor store called me - Tiki Drinks and Food

J JerseyRED Tiki Centralite North Jersey! Joined: Jun 15, 2004 Posts: 54	J JerseyRED Posted posted on Thu, Aug 19, 2004 6:46 AM On 2004-06-24 13:55, lanikai wrote: On 2004-06-24 13:18, Johnny Dollar wrote: veering off topic, but does anyone know why the bitters labels typically are bigger than the bottle itself? know what i mean? it wigs me out. Some time ago, a batch of labels were ordered that were too big for the bottles. Although the error was spotted pretty quickly, no one actually did anything about it because everyone thought someone else would do it. Eventually it got to a stage where no one could be bothered because the labels still worked as it was, and customers were still buying Angostura. The oversized label has actually become a design classic and makes Angostura instantly recognisable from other bitters brands, and it’s great at catching kamikaze drips, too. bedsides, there's something in the bitters that is sensitive to light. Since a bottle of Angostura lasts for a long time, it was considered not too bad of an idea for the label to extend a little up the neck of the bottle to give some shade. malama ki'i kahiko Here is a reply I received from Angostura when asked if the label was made to protect the product from light: Thank you very much for your inquiry! There are many ‘myths’ and stories that surround the curious label on the Angostura® aromatic bitters bottle. One of these stories is that the two brothers Siegert (sons of the founder Dr. J.G.B Siegert) were commissioned to do the packaging for the bitters: one was to get the bottle, one to get the label. Each one went to buy what they were told to and when they met back up it turned out that the label was too big for the bottle but because they were under time constraints to bottle the product they just went with the oversized label. It is also said that this label has won an award in the UK for ‘world’s worst label’. In actuality, you are correct and the label is that large to keep out the light so the bitters doesn’t change colour. As this is such a trademark of the brand by now and everyone recognizes it by its oversized label we certainly do no anticipate any change in the packaging. I hope I have answered your question and for your information, we will be launching an Angostura bitters website (www.angosturabitters.com) in the next month where you will find recipes (both cocktail and cooking), events, and historical information on Angostura bitters. So watch this space! Thanks for your inquiry, Regards, Corinna Meyr Brand Development Executive CL World Brands Tel: +1 868 623 1841 http://www.clworldbrands.com http://www.angosturabitters.com And so ends the mystery... Rich [ Edited by: JerseyRED on 2004-08-19 06:48 ]

On 2004-06-24 13:55, lanikai wrote:

On 2004-06-24 13:18, Johnny Dollar wrote:
veering off topic, but does anyone know why the bitters labels typically are bigger than the bottle itself? know what i mean? it wigs me out.

Some time ago, a batch of labels were ordered that were too big for the bottles. Although the error was spotted pretty quickly, no one actually did anything about it because everyone thought someone else would do it. Eventually it got to a stage where no one could be bothered because the labels still worked as it was, and customers were still buying Angostura. The oversized label has actually become a design classic and makes Angostura instantly recognisable from other bitters brands, and it’s great at catching kamikaze drips, too. bedsides, there's something in the bitters that is sensitive to light. Since a bottle of Angostura lasts for a long time, it was considered not too bad of an idea for the label to extend a little up the neck of the bottle to give some shade.

malama ki'i kahiko

Here is a reply I received from Angostura when asked if the label was made to protect the product from light:

Thank you very much for your inquiry!

There are many ‘myths’ and stories that surround the curious label on the Angostura® aromatic bitters bottle. One of these stories is that the two brothers Siegert (sons of the founder Dr. J.G.B Siegert) were commissioned to do the packaging for the bitters: one was to get the bottle, one to get the label. Each one went to buy what they were told to and when they met back up it turned out that the label was too big for the bottle but because they were under time constraints to bottle the product they just went with the oversized label. It is also said that this label has won an award in the UK for ‘world’s worst label’.

In actuality, you are correct and the label is that large to keep out the light so the bitters doesn’t change colour.

As this is such a trademark of the brand by now and everyone recognizes it by its oversized label we certainly do no anticipate any change in the packaging.

I hope I have answered your question and for your information, we will be launching an Angostura bitters website (www.angosturabitters.com) in the next month where you will find recipes (both cocktail and cooking), events, and historical information on Angostura bitters. So watch this space!

Thanks for your inquiry,

Regards,
Corinna Meyr
Brand Development Executive
CL World Brands
Tel: +1 868 623 1841
http://www.clworldbrands.com
http://www.angosturabitters.com

And so ends the mystery...

Rich

[ Edited by: JerseyRED on 2004-08-19 06:48 ]

Post #109121 by JerseyRED on Thu, Aug 19, 2004 6:46 AM