IS
Joined: Sep 11, 2004
Posts: 69
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IS
Trader Woody,
I guess being born in and growing up in a very small beach town (Laguna Beach,same with my parents)it is just hard to see how beach culture has become so commercialized.
You are right about how some of these surf companies started out,( Hobie Alter started out shaping surfboards in his fathers garage, in Laguna) if you grew up here and saw how it has evolved into what it is now I think you would understand what I mean.It seems that everything under the sun is now a corporate entity, for example, our local concert ampitheater (Irvine Meadows) is now " Verision Wireless Amitheater", and the list goes on....this area has changed dramatically and on so many levels..
I remember days gone when you could pull your cars on the beach and camp out, (Youngs Beach Camp at Salt Creek)where you and your buddies would surf all day, then go free-diving for abalone, lobster, fish etc. then have a big hukilau that evening with family and friends, break out the uke.....so my point is, is that nowadays walking into a surf shop and seeing a bright blue tiki mug with a "Quicksilver" logo on it seems out of place, not the mug itself.BTW, I talked to a friend of mine who works at Quicksilver in Irvine, CA. and the mugs were made as shop displays and were never made as sale items....
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