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Beyond Tiki, Bilge, and Test / Bilge / Confused? Unsure? Frightened? Ask yourself: WWJD? (NEW PRODUCTS! page 5)

Post #141089 by wwjd on Mon, Feb 14, 2005 10:56 AM

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wwjd posted on Mon, Feb 14, 2005 10:56 AM

Many times we walk a lonely path: unaided, far from loved ones, in a new and strange city. Sometimes the sights and sounds can be frightening, even confusing. In these times of panic, we often seek the solace of the familiar, the comforting. Too often the solace can be base, even banal, but we suffer through for a sense of security and hope, both far too often false.

I am here to tell you that it doesn’t have to be like this. The world can be an exciting and dynamic place, full of new adventures, sights, sounds, and wonders. All you have to do is open your eyes. And do not be afraid, for you are not alone: The Jab is with you.

Yes, in times of crisis, ask yourself: What Would Jab Do?

Everyone needs a helping hand, a guide through the rough spots in life. The Jab is here to tell you that everything is going to be fine- just take a deep breath, collect yourself, and remember to ask: What Would Jab Do? Let’s look at some common situations:

Example One:

You find yourself in a strange city on a business conference. Bored after a long day of meetings, you find yourself starving and looking for a good dinner. Gazing out the window of your hotel you see the familiar sight of the Applebee’s sign. “Mmmm…”, you say to yourself, “that sounds good. I love their famous slab of shit, drenched in shit sauce, served with a side of shit and all-you-can-eat basket of shit.” NO! Do not give in to the familiar! The ordinary! Remember the mantra: WWJD? And what would he do? Gaze past the shinning tower of mediocrity that is Applebees…look now…do you see…just down the road…that low brick building…the one without windows…the one….with the giant fiberglass bull on the roof….and the neon sign…what does it say?... “STEAK & CHOPS”…do you see it…do you see where it says “Tony’s: Since 1954” in neon?...see how the neon cocktail glass flickers ever so slightly?

My friend, you are home.

Example Two:

You have met old friends in Los Angeles for drinks. Not knowing where to go, they suggest a local club. As you enter, you’re met with the stomach rattling thump of bass and earsplitting hip hop. The place is packed with disenchanted and vacant-eyed Angelinos. As you make your way to the bar, the bartender tells you about the special drink of the house, but you can’t really hear him. Your friends encourage you to order it, and you watch as he pours equal parts of Alize, Hypnotiq, cranberry juice, Midori, vodka, pineapple juice, Malibu, RedRum, and orange juice into a shaker and strain into a glass rimmed with pink sugar. “Oh no,” you think as you bring the glass your lips. Already your teeth have started to tingle- you can sense the cavities forming from this syrupy nightmare. “Think man, think! WWJD?!?” Just then, you hear a voice- no two voices- calling your name. What are they saying? Something…something…about a mistake. Yes, you think, I am making a mistake. A terrible mistake. You run outside of the club and on to Sunset Blvd, the voices growing louder in your head. The voices of two men…”mistake…mistake…mistake”. You are compelled to walk down the street, the voices almost guiding you….you come to a small building at 4427 Sunset Blvd…at this point…you no longer control your body…you enter the room and see two men behind a bar. The voices belong to them! You sit at the bar…and a drink is placed before you. “Mistake….Mistake….RAY’S MISTAKE!” To your right, another glass is raised in a toast. Looking to your right at the neighboring barstool, you see a familiar figure in horn-rimmed glasses and vintage shirt. He utters a single word with a smile: “Cheers.”

My friend, you are home.

You see, The jab is here to help you in your darkest hour. Remember the mantra, and remember the Four Sacred Icons:

  1. The Cocktail Glass: Always reminds you to settle for nothing less than the best in your drinks- do not be tempted. Search for quality in your mixology. Your quest will be rewarded handsomely.
  2. The Steak: All that is right and good in the world flows from the proper preparation of premium beef. Dry aged and expertly cut, you must demand the best. (Unless of course the place is really cool, then gristle is OK)
  3. The Tiki: that’s…well, pretty self-explanatory.
  4. The Glasses: The Glasses always remind you to see the world through the eyes of the jab. Their classic style remind you to look to the past for inspiration. Let their wisdom filter your reality and change how you see the world:

Sea World San Diego? NO! Albie’s Beef Inn!
Hair Gel? NO! Pomade!
Wal-Mart CDs? NO! British Invasion 45s!

Yes, there is much to learn. By keeping the wisdom close to our hearts, we can always remain on the path of truth.

And what better way to stay on that path than to keep a few friendly reminders close to you. Please visit the “What Would Jab Do?” Emporium to find a delightful array of products to fit your active, jab-centered lifestyle:

http://www.cafepress.com/whatwouldjabdo

Makes a great fashion statement! Looks great on a train to Reno! (hint, hint)

Please feel free to share your stories about how the wisdom of the jab has changed your life!

And remember…What Would Jab Do?


Heavily influenced, of course, by the legendary: http://www.nogators.com/wwjd.html
100% of all proceeds go to The Jab directly, for being a good sport (I hope) about this.

[ Edited by: wwjd 2006-01-18 16:09 ]