Post #277516 by pappythesailor on Mon, Jan 8, 2007 12:30 PM

Wal-Mart has announced that, on January 1, 2007, it would begin offering customers a new discount item

Wal-Mart s own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2-$5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine , said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important .

Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

11. White Trashfindel

12. Big Red Gulp

13. World Championship Riesling

14. NASCARbernet

15. Chef Boyardeaux

16. Peanut Noir

17. I Can't Believe It's Not Vinegar!

18. Grape Expectations

19. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).