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WalMart Wine

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Wal-Mart has announced that, on January 1, 2007, it would begin offering customers a new discount item

Wal-Mart s own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2-$5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine , said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important .

Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand The top surveyed names in order of popularity were:

  1. Chateau Traileur Parc

  2. White Trashfindel

  3. Big Red Gulp

  4. World Championship Riesling

  5. NASCARbernet

  6. Chef Boyardeaux

  7. Peanut Noir

  8. I Can't Believe It's Not Vinegar!

  9. Grape Expectations

  10. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

I didn't know that possum was white meat!

It's the "other" white meat. Wonder what would be the best choice to serve with road-kill?

On 2007-01-08 12:30, pappythesailor wrote:
"there is a market for inexpensive wine , said Kathy Micken, professor of marketing at University of Arkansas, Bentonville.

Ah inexpensive wine, I can can heartly recommend the original electric soup BUCKFAST TONIC WINEas it says on the label "The name 'Tonic Wine' dose ot imply health giving or medicinal properties", mmmmmm wreck the hoose juice :)

Other fine wines can be found on BUM WINES

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