hmmmm....that's all I can say.. - Beyond Tiki

T Thomas Member Lake Mojave Joined: Mar 15, 2005 Posts: 372	T Thomas Posted posted on Wed, Nov 28, 2007 1:11 PM Got to say, though I share people's distaste for it (this is Tikicentral after all, we've got standards...), "tiki taco" is a pretty effective name from a marketing perspective. Hey, don't shoot the messenger, it just does seem well chosen in terms of rhythm, memorability, and evocativeness. I'm surprised by the Buffett reference (and yes, misspelled, how classic). Rather audacious to make the reference, apparently to draw on the positive associations people have with it, then in the next sentence make a strongly implied dig at him ("far from ... your average cheeseburger"). Pretty gutsy, and I'm not sure in an entirely admirable way.

Got to say, though I share people's distaste for it (this is Tikicentral after all, we've got standards...), "tiki taco" is a pretty effective name from a marketing perspective. Hey, don't shoot the messenger, it just does seem well chosen in terms of rhythm, memorability, and evocativeness.

I'm surprised by the Buffett reference (and yes, misspelled, how classic). Rather audacious to make the reference, apparently to draw on the positive associations people have with it, then in the next sentence make a strongly implied dig at him ("far from ... your average cheeseburger"). Pretty gutsy, and I'm not sure in an entirely admirable way.

Post #346499 by Thomas on Wed, Nov 28, 2007 1:11 PM