Who Is Better at Introducing Tiki to the Mainstream Tommy Bahama or Target? - General Tiki

S Sophista-tiki Tiki Socialite Seattle WA Joined: Sep 13, 2005 Posts: 1899	S Sophista-tiki Posted posted on Fri, Feb 15, 2008 8:28 AM I'm not so sure a comparison between Target and Tommy Bahamas can be made. Its two completely different markets. Tommy Bahamas may have a more classy version of tiki but its marketed to people with money to burn. Target is for the masses. that's why their products are reasonably priced and accessible to almost everyone. But a warning , and this comes from my own experience, Target would never do something like take on a line of Tiki Farm products. What they will do is scout out the products they want to copy and have their own manufacturers produce them, slightly change the packaging and in essence rip you off. I used to design products for a company here in Seattle and every time we went to the big trade shows in NY the Target people would always come by our booth and spy on our stuff,.... and sure enough , twice we found our products in Target. Our company is called Party Partners, we have very distinctive packaging on all of our party favors. Target came out with a line of party favors called "party parts" and even used our exact color combination , font, and package design. Dawn seems like maybe we talked about this couple of yrs ago?????? not sure, I'm just having a de ja vu.

I'm not so sure a comparison between Target and Tommy Bahamas can be made. Its two completely different markets. Tommy Bahamas may have a more classy version of tiki but its marketed to people with money to burn. Target is for the masses. that's why their products are reasonably priced and accessible to almost everyone. But a warning , and this comes from my own experience, Target would never do something like take on a line of Tiki Farm products. What they will do is scout out the products they want to copy and have their own manufacturers produce them, slightly change the packaging and in essence rip you off.
I used to design products for a company here in Seattle and every time we went to the big trade shows in NY the Target people would always come by our booth and spy on our stuff,.... and sure enough , twice we found our products in Target. Our company is called Party Partners, we have very distinctive packaging on all of our party favors. Target came out with a line of party favors called "party parts"
and even used our exact color combination , font, and package design.
Dawn
seems like maybe we talked about this couple of yrs ago?????? not sure, I'm just having a de ja vu.

Post #361313 by Sophista-tiki on Fri, Feb 15, 2008 8:28 AM