Post #439514 by Molokai Mike on Thu, Mar 12, 2009 12:32 PM

On 2009-03-12 11:04, arriano wrote:
I've never had Primo. Is it really any different than most pale lagers, or is its appeal just its Hawaiian origins?

It's made with raw Hawaiian Cane Sugar. It's not sweet, but very smooth.

This from their website:

Primo Beer has a long history in Hawaii, dating back to 1898 when Honolulu Brewing and Malting Co. started it. Then going through several owners throughout the century through sales acquisitions, including Schlitz and Strohs Brewing Company, who finally capped off production in 1997.

In 1999 Pabst Brewing Company acquired Strohs, who owned the Primo label. Now fast-forward to 2007-08, we have the return of this household Hawaii brand.

Pabst has sub-contracted Keoki Brewing Company in Lihue, Kauai to produce Primos draft and bottled products for the islands. Which is nice, as it gives them the right to say Made in Hawaii. Always a good thing!

[ Edited by: Molokai Mike 2009-03-15 21:32 ]