Post #461089 by Mongoloid on Thu, Jun 11, 2009 5:02 PM

My interpretation is that its a play on words using spirit as in libation. So the "The Spirit of Natural Adventure" is like saying this is the drink that gets you into adventures which could end up having multiple scenarios, some being the adventures that makes you decide to drive to Vegas at 3:30 in the morning and then say to your self what the hell was i thinking as you pass Primm. Adventures while drinking conjures up the morning after in the movie Hungover. Rum is more like a living breathing being which has the ability to posses you and give you visions only a shaman can. The demographic i think of when i hear that description is a sweater around the shoulders with the collar on the polo shirt popped. I have always been a fan of the brand Voodoo Rum (no plug or affiliation) as far as marketing. If your trying to target the tiki culture i would recommend something a little more rough around the edges and not something for lack of a better word sanitary.

Maybe something like:

"The spirit that natives choose for a primitive escape"

[ Edited by: Mongoloid 2009-06-11 18:04 ]