BB
Joined: Aug 20, 2007
Posts: 1295
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BB
On 2009-06-12 10:20, The Gnomon wrote:
Considering your lack of posts, unless you've been lurking forever, I'll presume that you are relatively new to Tiki Central.
Pick up a copy of a book of tiki titled, "Book of Tiki," by Sven Kirsten.
When you show up at your presentation tell them that one of the world's foremost authorities on tiki (point at the book, holding it up high so everyone can see it) has personally indicated to you that the marketing phrase, "The Spirit of Natural Adventure," does not represent tiki.
Then quote the following:
On 2009-06-11 14:05, bigbrotiki wrote:
The big problem is that there is nothing "natural" about Tiki, it is all about artifice, and make believe. That's the whole fun of it. And rum AIDES that make believe, it's not a health food product.
That might not be what they hope to hear, but they should want to hear the truth about something that could come back and bite them in the ass if they invest a lot of money on a misconception.
At that point you should be armed with alternative approaches that DO represent tiki (if they really care about tiki) or that represent "the spirit of natural adventure" (if that's what really blows up their grass skirts).
You have several suggestions here from people who:
a. understand tiki
b. know adventure (natural and otherwise), and
c. have an adequate familiarity with rum.
You should be all set.
I'm guessing that KT is for Katie, so when Sven tells you to be a man, I don't think he means you should grow a beard before you go in for your presentation. 8)
Aloha
The original poster may have moved on with her life;) but why should that stop us from discussion? Anyway, we've got to assume the "client" wants to sell rum, not tiki. Accuracy to tiki and tiki modern is not the point. For purposes of a rum brand, tiki, in the mind of most, just means mysterious,primitive, and uninhibited. Don't you think?
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