Trader Vic's vs. McVic's...Pros, Cons or Double Edged? - General Tiki

CAA Chip and Andy Member Corner table, Molokai Lounge, Mai-Kai. Joined: Jul 13, 2004 Posts: 2277	CAA Chip and Andy Posted posted on Wed, Feb 24, 2010 7:29 AM One more thing.... your comparison to the Kahiki is ultimately inappropriate and totally irrelevant. The Kahiki was a family owned business, one location, and family owned. Yes, I said it twice for a reason. The loss of the Kahiki was a multitude of factors combined to bring around its demise and not, as you implied, the result of a cheaper way of doing business (Kahiki Brand Frozen Foods). Trader Vic's, on the other hand, is a Corporation and is owned in part or whole by Nubeco LLC. And their primary business is selling bottled Trader Vic's product. That means your discussion should be expanded to include not just the new Island Bar & Grill, but also the entire Trader Vic's Branded Bottles. What is your opinion of how this affects the Trader Vic's Brand and Image?

One more thing.... your comparison to the Kahiki is ultimately inappropriate and totally irrelevant.

The Kahiki was a family owned business, one location, and family owned. Yes, I said it twice for a reason.

The loss of the Kahiki was a multitude of factors combined to bring around its demise and not, as you implied, the result of a cheaper way of doing business (Kahiki Brand Frozen Foods).

Trader Vic's, on the other hand, is a Corporation and is owned in part or whole by Nubeco LLC. And their primary business is selling bottled Trader Vic's product. That means your discussion should be expanded to include not just the new Island Bar & Grill, but also the entire Trader Vic's Branded Bottles.

What is your opinion of how this affects the Trader Vic's Brand and Image?

Post #513091 by Chip and Andy on Wed, Feb 24, 2010 7:29 AM