Post #652177 by bamboo stu on Sat, Sep 15, 2012 2:02 PM

On 2009-11-10 14:15, 1961surf wrote:
United Airlines was the official airlines for Disney in the 60's and early 70's.
There were signs thru out the park at Disneyland promoting air travel with
United Airlines .Here is a kids menu depicting the Enchanted tiki room on the
back cover of the menu.

Not from my personal collection, photos courtesy of World Toy.

I just learned that my grandfather had a lot to do with this stuff..He was VP of marketing for United, and had the sponsorship for the Enchanted Tiki Room in his budget! My grandmother told me the sponsorship was $50,000 annually. I would guess that he was involved with most of the other marketing collateral seen in this thread.

It was brilliant marketing if you ask me. Rather than just look at a black and white TV ad, Disney patrons were transported for a few minutes to the islands. Right in front of them was the name of the airline that could take them to the real Hawaii!

I've been a Tikiphile ever since I visited the ETR as a kid, but I never realized I had grandpa to thank for it!