Trader Sam's - Orlando - General Tiki

W wizzard419 Member Joined: Jul 10, 2013 Posts: 341	W wizzard419 Posted posted on Sat, Jun 7, 2014 9:32 PM I'm not sure it is so much a contract where Dole is saying 'you can only call it DW if juice is served' so much as 'Dole didn't pay for a spot in the food and wine festival so they get no brand recognition". Since you don't need a contract to buy the mix, as opposed to products like Coke, where they are heavily concerned with brand management, it probably just came down to that. Might also be weird to see "Dole Whip with [whatever brand they use] Rum" so many trademarks it would make the signs look awful.

I'm not sure it is so much a contract where Dole is saying 'you can only call it DW if juice is served' so much as 'Dole didn't pay for a spot in the food and wine festival so they get no brand recognition". Since you don't need a contract to buy the mix, as opposed to products like Coke, where they are heavily concerned with brand management, it probably just came down to that.

Might also be weird to see "Dole Whip with [whatever brand they use] Rum" so many trademarks it would make the signs look awful.

Post #719556 by wizzard419 on Sat, Jun 7, 2014 9:32 PM