Post #736944 by PalmtreePat on Sun, Feb 8, 2015 9:40 PM

On 2015-02-08 02:08, Atomic Tiki Punk wrote:
Noilly Prat Vermouth from France was a popular brand in Bars from the 30s to the 70s
in the 1960s they introduced an American formulation geared to American tastes (not yellow of color & less floral tasting)
because of the popularity of the Martini then (Thanks Mr. Bond!) this American version was phased out in 2009
and today's version is what Europe has had for many decades now.

Actually the American market stuff is still available. "French Vermouth" was what it went by originally; in this country we got the formula specifically geared toward our martini fetish, while the rest of the world got the original product under the same name. After they started putting the original product into the "French Vermouth" bottles destined for US shores, the martini geared formula was rebranded as "Extra Dry". You can get all three here now, but the extra dry (American) is still the most popular, and I've only seen the original stuff at specialty wine shops.

In any case, I think I'll be breaking out my Noilly Prat Rouge for the Tortuga.

[ Edited by: PalmtreePat 2015-02-08 21:41 ]