Post #744803 by EnchantedTikiGoth on Sat, Jun 13, 2015 6:55 PM

On 2015-06-13 10:40, wizzard419 wrote:
From what I recall, the main reason they did the overhaul for DTD/DV was the same reason they updated the poly, it was old and stale looking, which makes it harder to command the prices (rent and room rates) for what they are offering. Magicbands do not offer any improved infrastructure over the previous system. They were already tracking ride occupancy and general real-time heat maps for the parks and resorts to keep track of demand. The dining reservations still work the same way, paying for items with an incidental account is still the same, etc. So they are not getting new data nor are they getting better data. The one thing that may have changed is that it is now easier to get people to use the bands for purchases, saving on swipe fees (which do add up) as well as reducing the overall cash in the registers.

Two things that MagicBands have done are increase sales (because it's psychologically easier to buy with them than hauling out your credit card every time) and spread out the crowds. The three Fastpass+ per day spread across different tiers is, I have to imagine, a deliberate effort to get people out of the lines for some of those big attractions and disperse them into the lines for the smaller ones and into the shops. The third effect is all the datamining that they can do with every guest carrying an RFID chip on their person. I'm not about to look them up right now, but I kinda' wouldn't mind seeing the figures on things like how many photos they used to sell vs. how many Memory Maker packages they're selling now, and so on.