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Beachcomber (AKA Trade Winds). , Milwaukee, WI (restaurant)

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Name:Beachcomber (AKA Trade Winds).
Street:829 N. 3rd St,
Phone:(414) BR2-3413

From http://oldmilwaukee.net/blog/?p=1569

"Downtown of the 50’s and 60’s had many interesting small clubs and restaurants. Several of these were owned by the infamous Balistrieri brothers, Frank and Peter, including the Downtowner, Melody Room, Tower, The Scene, and Gallagher’s. The Balestrieris were well known as the “Milwaukee Mob” and owned many smaller hotels, strip-clubs, and taverns downtown and on the east side. Despite their main business of organized crime they operated these businesses that were iconic parts of mid-century Milwaukee history.

"Gallagher’s was located at 829 N. 3rd St. and was the tavern portion of the Gilpatrick [Hotel] which was torn down in 1941. The one-story tavern was re-roofed, remodeled and began its new life. It was originally called the White Pub in the 1940’s, then when the Balistrieri’s bought it in 1954 changed to the Beachcomber before a lawsuit by the owner of the national chain forced the name change to the Trade Winds. Again, that name caused a lawsuit because it too was a popular national chain of restaurants. It finally became Gallagher’s in October 1958 and changed to a steak house/supper club. It is not know if it was an official franchise of the New York Gallagher’s although there appears to be a pattern in the choice of names.

"The idea for Gallagher’s was to try to bring in a younger crowd for dinners downtown by offering quality entertainment and bands from national circuits. It featured blues and jazz groups such as Jonah Jones, Dakota Staton, Oscar Petersen, Lonnie Mack with Troy Seals, Mel Torme, and many others. Not all of them were playing standard dinner music but they drew in the crowds and added to a robust live entertainment and club scene.

"Gallagher’s closed in October 1969 and the building was torn down in July 1970."

Incarnation previous to White Pub:

Photograph from UWM archives.

The Milwaukee Sentinel, 1956.6.30.

The Milwaukee Journal. 1956.7.27. p.18.

Cora Irene “Sunny” Sund ex—wife of Donn “Don the Beachcomber” Beach.

[ Edited by: Veronica! 2016-03-18 11:22 ]

Cool story. Sunny Sund was a shrewd business women for sure. The only time I can remember someone defeating the Beachcomber Co. in court over the name infringement was the Beachcomber in Canada - of course that was adjudicated in Canada.

But I digress, I have this nice old menu from the Trade Winds in Milwaukee, this is the first time I have heard any history on the place.

Like the old school graphics.


On 2016-03-18 17:46, Dustycajun wrote:
Cool story. Sunny Sund was a shrewd business women for sure.

That is very polite way of saying. Wonder if she had someone start ignition on car afterwards. (Car bomb Frank "Mad Bomber" Balistrieri method of attending to business problems.) I am certain we are all grateful for Tradewinds menu. Excellent, as usual.

Not finding lawsuit for Tradewinds to Gallagher's Steak House conversion. Could author be mistaken? The blog quoted in first post has a few inconsistencies. For example, Wisconsin is America's Dairyland. Why Mafia interested in Wisconsin cheese? No. Not for money laundering. During Prohibition the cheese manufacturing easily converted to distill alcohol. Lawsuit not entirely necessary; link from Tradewinds to Gallagher's: same telephone number, both owned by Tradewinds, Inc. Another Frank Balistrieri signature, corporate shell game. If the transformation to Gallagher's result of second lawsuit, why not rename Trader Frank's and keep the tiki?

Gallagher's Steak House:

So. Mafia tiki.

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